MARKETING ENVIRONMENT
The actors and forces in a modern marketing system that can affect marketing management’s ability to develop and maintain successful relationships with its target customers. So, marketing environmental factors have a significant impact on the marketing process. These marketing environmental factors can be divided further into two groups i-e
Micro Environment and Macro Environment.
MICRO ENVIRONMENT
It includes:-
•Suppliers
•Company
•Competitors
•Marketing Intermediaries
•End User
MACRO ENVIRONMENT
It includes:-
•Demographic
•Economic
•Political
•Technological
•Social and Cultural
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