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Sunday, 19 February 2017

MARKETING ENVIRONMENT





MARKETING ENVIRONMENT

          The actors and forces in a modern marketing system that can affect marketing management’s ability to develop and maintain successful relationships with its target customers.  So, marketing environmental factors have a significant impact on the marketing process.  These marketing environmental factors can be divided further into two groups i-e                

Micro Environment and Macro Environment.


 MICRO ENVIRONMENT


          It includes:-
Suppliers
Company
Competitors
Marketing Intermediaries
End User


MACRO ENVIRONMENT


It includes:-
Demographic
Economic
Political
Technological
Social and Cultural








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